The values-driven consultancy for companies that create value
We are Lizzie and Alejandra, mother and daughter and founders of Aponwao Ideas. We combine our experience in project management and social impact to help values-driven organizations turn their ideas into projects that create positive change.
United by experience, shared values and a desire to create impact.
We combine two proprietary methodologies that allow us to work on both the project and the people who make it possible. We adapt them to each context to bring structure, engage teams and turn complex ideas into concrete progress.
Where we come from
Aponwao grew out of the collaboration between us, Lizzie and Alejandra, a mother-and-daughter team with a shared passion for projects and for turning ideas into reality. Our name pays tribute to the Aponwao—Chinak Merú—river and waterfall in Venezuela: a symbol of our roots, and also of movement, energy and transformation.
Why we exist
We believe that ideas that matter deserve to be put into action. We are a values-driven consultancy for organizations that create value through positive social impact. We exist to ensure their values, goals, and actions are fully aligned—providing the clarity, structure, and support to move forward.
How we make it happen
We combine our experience in project management and social impact to bring clarity and structure, highlight gaps and risks, support better decisions, and align the people involved. We design strategic roadmaps that give your team the path and confidence to turn your vision into reality.
Our mission
To advance positive social impact initiatives through co-created strategies, inclusive capacity-building, and collaborative problem-solving.
Our vision
To contribute to a world of inclusion and collective empowerment.
Our core values
Social Inclusion:
We understand the human need and desire to belong. Through promoting diversity and supporting the removal of societal barriers, we aim to contribute to more inclusive and accessible spaces for all.
Collective Empowerment:
We believe in empowered people, and know that those who are empowered are better positioned to shape their destiny. We prioritize community context in order to work toward sustainable outcomes.
Empathy:
We recognize the inherent challenges of the human condition. We meet people where they are, and empathize with those who have had lived experiences different from our own.
Curiosity:
We acknowledge that there is much we do not know. Our curiosity drives our continuous search for knowledge, which leads to personal and professional growth and inevitably better quality work.
United States
Led by Lizzie Lee, Aponwao Ideas, LLC is a woman-owned small business based in Washington State.
Read more about Lizzie
Lizzie Lee
she/her
Lizzie is a seasoned professional in Program and Project Management. Her career is a testament to her dedication and leadership in overseeing complex projects and national and international cross-functional teams. Her ability to navigate through technical challenges, coupled with strategic planning, has played a pivotal role in the successful execution of numerous programs. She has a successful professional history in the aviation and aerospace industry, government contracting, as well as in oil, infrastructure, mining, and consulting across numerous organizations.
Lizzie holds an Engineering degree specializing in Electro-Mechanical Engineering and a Master of Science in Project Management. She has been a Subject Matter Expert in multiple task forces for the Project Management Institute (PMI), and is PMI-PMP and PMI-SP certified.
Beyond the boardroom, Lizzie is a passionate long-distance runner. Having completed more than 500 races, her running is a metaphor for the long-haul commitment she brings to her professional and personal life.
In addition to her professional and athletic achievements, Lizzie is a passionate family historian. With an innate talent for genealogy, she has spent years unraveling the intricate threads of her family’s history. Her ability to connect with her past generations has not only enriched her own understanding of heritage but has also become a cherished gift to her extended family through the preservation and publication of the family chronicles.
Read more about Lizzie on her LinkedIn page.
Netherlands
Aponwao Ideas is a registered eenmanszaak with the Netherlands KvK, and is led by Alejandra Moreno.
Read more about Alejandra
Alejandra Moreno
she/they
Alejandra has over ten years of rich international experience in project coordination and management. Their multicultural background has shaped a global perspective, fueling a passion for social justice and an unwavering dedication to making a positive impact. With a sprinkle of hospitality, most of their professional background is in community-level projects within the nonprofit and government sectors.
They specialize in project initiation, planning, and communications, with a strong focus on creating inclusive, collaborative, and empowering spaces. Their approach is to embrace and nurture atypicality, both in themselves and in others, in order to strengthen community and foster human diversity. At Aponwao, Alejandra works to co-develop and deliver strategic roadmaps that align visions and empower teams.
Alejandra brings a wealth of experience and a commitment to integrated and intentional work, and they consider themselves to be in eternal pursuit of growth and learning.
While not at work, they’re at their happiest when either creating art or completely surrounded by nature and animals. Alejandra is originally from Venezuela and has degrees in Communications and International Studies. They currently live in Amsterdam, in the Netherlands.
Read more about Alejandra on their LinkedIn page.
Want to collaborate
with us?
We collaborate with organizations that share our commitment to social impact, inclusion, and meaningful change. By working together, we bring diverse expertise and perspectives to create practical solutions that address real challenges.
Our partnerships are built on shared values and an organized hands-on approach, ensuring that our work leads to real outcomes rather than just ideas. Whether through joint projects, workshops, or strategic initiatives, we focus on critical thinking, adaptability, and long-term impact.
Looking for guidance on project- or strategy-related challenges?
Reach out to explore how we can build strategic solutions together.